Responsive website design basically means it is multi device compatible – it looks good on every device whether it’s a big 60 inch television or the smallest mobile phone.
You might be thinking ‘but I only want people to view my website on desktop’.. Well my friend, things are much different than you think they are! More than 50% of web usage is coming from mobile due to the strong increase in the mobile market. This means it’s essential that your website is responsive.
As you can see in the example below, when the window gets to a certain width the content flow changes. This is to ensure web users get the best experience as possible.
According to an Adobe study, 38% of people will close a website that is not responsive in search of one that is. Not only does this deteriorate your brand value, but it creates a loss in revenue.
Search Engine Optimisation.
SEO, the crux of online sales. If your SEO is lacking, you might as well say good bye to your website. There’s a saying in the online world ‘The best place to hide a dead body is page 2 of Google search results’. I don’t know about you, but I can’t remember the last time I went on the second page.
Great news, if you didn’t know already Google heavily recommends that website owners optimise their sites for all devices. This means Google rewards people who have responsive websites with better search rankings!
If you aren’t sure if your site is responsive, there’s a really great test that google has developed. All you need to do it input your URL and click ‘run test’. https://search.google.com/test/mobile-friendly
If your site fails the test, then you can hire a savvy developer like myself who can make those changes for you.